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Your email program has more potential than it's showing.
Hi, I'm Myranda. I'm a lifecycle marketing strategist with 16+ years of marketing experience, including 5+ at the director-level. I help marketing teams build smarter programs, cleaner processes, and a real strategy they can actually execute.
THE PROBLEM
Most email teams are in permanent reactive mode: scrambling to hit send, skipping QA, and never quite getting ahead of the calendar. There's no shortage of effort. What's missing is the infrastructure and strategy to make that effort actually pay off.
WHAT I DO
I come in for a defined period — typically 6 to 12 weeks — to audit your existing lifecycle journeys and team processes and deliver a clear roadmap for what to build, fix, or prioritize over the next 6 to 12 months. For teams that want ongoing support, I offer retainer arrangements to help you execute that strategy over time.
This is director-level strategic work. I'm not here to just "send emails." I'm here to help you build a program that runs efficiently and effectively.
INDUSTRIES & EXPERIENCE
I've built and overhauled lifecycle programs across a range of industries, from consumer products and children's education to health tech, hospitality software, and luxury home goods. Brands I've worked with include Angi, Nanit, Outschool, Thomas Moser, PetMeds, and Mews.
SERVICE HIGHLIGHTS
Lifecycle Strategy & Audits
A deep look at your existing email journeys and where revenue is being left on the table.
Roadmap & Planning
A prioritized plan for the next 6-12 months, built around your team's real capacity.
Team Process & Infrastructure
Intake systems, editorial calendars, QA workflows, AB test plans — the scaffolding that lets a team operate proactively instead of reactively.
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